Archive for 'Story'

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The Art of Brand

There is a beautiful video put out by Intel Visual Life profiling the ever-poised and articulate Michael Wolff, co-founder of the Wolff Olins Agency. The film is about brand, what brand is and why it matters. But it’s also so much more than this. It leaves something with you after it’s done. Some tone, some sense of color, some something that’s hard to define. Much in the way that good brand works, the video works on its viewers, saying more than it says, going beyond content, making form part of its story. And, after all, isn’t brand really just about story? ...

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The Quality of Your Listening

Those days come back to me with absolute clarity, the merciless authority of detail, a precision so rarefied because it is absent from almost all of my other memories. Mostly, the past reveals itself to me in a kind of hazy unfolding, edges blurred against the sharp intensity of the present. But not those particular days, which I could recount for you with total accuracy, even though they were primarily days of waiting, moments stretched out just a bit too long, the persistent feeling of hunger, the taste of so many cigarettes in my mouth after all these years. And ...

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Skinny Dip

We had all trekked down to the rock that formed the upper ridge of Skinny Dip. It was our day off, and with this crew in Yosemite, that meant either hiking up something or jumping off something. And because I prefer the slow, steady pace of a climb to the wild abandon of free fall, these days of collective planning—which inevitably followed the whims of the more adventuresome members of the group—were sometimes cause for minor apprehension. This particular summer I was 18 years old and had returned to Bass Lake outside of Yosemite, where I had spent every July from ...