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SEO for A More Perfect Union

If there’s a magic word on the lips of online marketers, retailers, entrepreneurs, and pretty much anyone with a website these days, that word is SEO. Search Engine Optimization. A panacea to every woebegone website languishing somewhere down the rankings…three, four, five pages into a Google search, that lonely realm of cyberia where no one in their right mind would deign to scroll. Search Engine Optimization. The promise that, if you fill your pages with the right kind of content—content that Google’s spiders will crawl over and pick up—web traffic will follow. If only it were that simple. I recently finished a ...