Research

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Old PhoneIt’s not enough to be the best in your field, you must convey that expertise to your potential clients, readers, and audience through your language. And the best way to establish your credentials is by understanding the landscape in which you work. This may include: knowing your competition and what differentiates you; putting out white papers or ebooks to identify yourself as an expert in your field; or simply crafting your website in a way that immediately conveys your authority. As a researcher, I gather all the relevant information, whether it’s online, in books, in academic journals, or elsewhere. I then sift through it and present it to you in a way that is clear, easy to understand, and most importantly, in a language that you can then adapt to your own clientele or your website. For more information or to schedule an initial meeting, please call 917-686-4234 or shoot me an email.